Emily James is an Oxford-educated writer, editor, and creative strategist with over 15 years of experience shaping the voice of leading luxury and global DTC brands. From Ralph Lauren, Michael Kors, Bottega Veneta, and Akris to emerging fashion and beauty startups, Emily brings a sharp editorial eye and a deep understanding of storytelling that builds brand equity and emotional resonance.

With an M.A. in Literature from the prestigious Bread Loaf School of English, Emily blends literary craft with strategic insight. Her copywriting and brand work spans product naming, campaign messaging, and full-scale content strategy—often during moments of repositioning or rapid growth. She also authored a children’s book for The Webster’s kids’ collection, published by POW! Publishing and distributed by FarFetch and Maisonette. A published writer of both commercial and creative work, Emily’s prose has appeared in American Writers Review, Portland Press Herald, and Middlebury College Centennial Journal.